Good Design Matters

Bad design can sink even the best ideas.

Your website is the face of your business. It’s where potential customers learn about your product, understand its value, and decide whether they trust you. When someone lands on your site, they’re thinking:

• Is this company legit?

• Who else is using it?

• Can I trust them with my data?

  
  

If your website looks outdated or feels untrustworthy, you’ll lose customers before they’ve even had a chance to learn about your product. Poor design sends a message that your team isn’t focused on user experience or quality.

On the flip side, good design sends the opposite message. It shows that your team is organized, attentive, and committed to delivering a high-quality experience. Users are more likely to stick around and expect good things from you in the future.

The window to capture a customer’s attention and keep it is small. Design is one of the most effective ways to increase your chances of success. A good idea alone isn’t enough—investing in good design early on is crucial. If you’re going to take a shot, good design makes the target bigger.

“If you think good design is expensive, you should look at the cost of bad design.” -Dr. Ralf Speth

“If you want to validate a consumer idea, you shouldn’t be afraid to do things that don’t scale. Instead, you should aim to make it the very best it’ll ever be, so your results are not confounded by poor execution.” - Nikita Bier

In the end, good design is more than just aesthetics—it’s a critical component of your business strategy. Make sure it’s a priority from the start.

— a biased designer